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Module Description
Students will select an entity in Bulgaria to examine its need for marketing.
This entity can be a business or corporation, nonprofit, or public sector
(such as a city, utilities bureau, ministry for trade, tourism or international
affairs, etc.), which would in essence become the “client”. They will also do
market research to find an entity in Spain with similar characteristics.
Selection of the Bulgarian client and its Spanish counterpart should reflect
the interest of each student in pursuing a particular field in marketing upon
completion of their studies at the National School of Finance and Business.
This will be determined during the first week of the course, under the
MARKETING PROFESSIONAL module.
The Client
During this assignment, students will identify the “client” and describe the
setting and challenges they face for which a marketing campaign would be
beneficial. Students will present the client to the group with a description
of its mission, what is its vision, why was this particular client selected, and
what is the marketing challenge the client is facing? Students will also present
the Spanish counterpart to their Bulgarian client.
Stakeholder Analysis.
Once a “client” has been identified in need of marketing products and services,
students will describe the relevant stakeholders involved. During this assignment,
identify and describe those stakeholders that are the most influential to the needed
marketing. Once you've identified these stakeholders, indicate how they view the
current situation.
Project Roadmap
This assignment asks students to develop detailed procedures to implement a
marketing programme for their identified “client”.
Goals
* Describe the terminology and definitions associated with defining a target market
and how to research demographics
* Discuss and inform others on the processes associated with marketing outcomes
identified for a client
Assignments
1. Identify the client and its Spanish counterpart
2. List and describe the stakeholders
3. Develop the beginnings of a Marketing Plan for the client
Required Reading
* Developing a Marketing Roadmap
* How to Define Your Target Market
* Sample Stakeholders Analysis Report
* Marketing Plan Template
* Three Examples of Marketing Roadmaps
COURSEWORK - Bulgarian case study
Marketing