Syllabus

STUDENTS

HYRID PARTICIPANTS:

(10 Kl):

MIHAELA EMIL GIZDOVA
SIMONA SIMON VAPORDZHIYAN
SVETLANA SVETOSLAVOVA ANGELOVA
MILA HRISTOMILOVA DELCHEVA
ZARA BLAGOVESTOVA NIKOLOVA
KALINA VENTSISLAVOVA YORDANOVA
ZHANETA VASILEVA VIDENOVA
GEORGIA VALENTINOVA KIRILOVA
DIANA PLAMENOVA ATANASOVA
PETAR STANISLAVOV STANISLAVOV

PLACEMENTS:
(11 k)l:
ILIYAN   ALEKSANDROV   ALEKSANDROV
SIMEON MOMCHILOV   ENEV
YULITA IVANOVA   HRISTOVA
ELITSA ALEKSANDROVA   SAVOVA
MARIYANA ALEKSANDROVA   SAVOVA
DIYANA DIMITROVA TSVETANOVA
ALEKSANDAR PETROV GRANCHAROV
VASILENA PETROVA PAVLEVCHEVA
NIKOL IVANOVA   IVANOVA
IVETA IVELINOVA   IVANOVA

Course developed by Global Skills Network, scp.

Email: NSFB Barcelona <nsfbmarketing2016@gmail.com>

Course Description
Since 2003, we have participated in the Professionals in Vocational trainingprojects that aim to

support transnational mobility of professionals and students alike. The general objectives of

mobility actions:
• To support participants in training and further training activities in the acquisition and the

use of knowledge, skills and qualifications to facilitate personal development, employability

and participation in the European Labour Market.

• To support improvements in quality and innovation in education, vocational training,

teacher training, labour makets, educational systems, institutions and practices.

Please download the Background material on Hybrid programming organized by Global Skills

Network at the right-hand column of downloads for a complete description of this project.

Course Overview
Sector: Marketing
Duration: Four weeks
Dates: Arrival June 30, 2016. Departure July 30 2016

Instruction Monday - Friday 10h00 - 13h00 and 15h00 - 18h00 unless otherwise communicated.
Group: 20 students (10 in placements, 10 in hybrid training course), two tutors

Instructor: Sandra Lund, M.Ed.

Course Instruction Language: English

Course Goals
This training and acquision of skills is organised for the students of the National School of Finance and Business in Sofia,
Bulgaria. Preliminary preparation can be done online before the realisation of the mobilities with a review of the material,
followed by a 4-week course in Barcelona, Catalonia, Spain. This process combines theory with practical exercises and
professional visits to host companies working in the field of marketing or exemplary of marketing techniques. This course is

designed to provide a forum where students apply skills learned in classroom settings complemented with participation in

product design competitions. Students will participate in dialogue around the kinds of situations they may encounter in

professional practice within the fields marketing. During the initial week of the course, each student will identify the field or

subsection of marketing he or she wishes to pursue upon graduation, and will gear their classroom work outputs toward that

field. Each student will create an electronic portfolio which will be theirs to present to prospective employers.

Required Texts
Excerpted texts, articles, videos and other preparatory material will be either accessed online or downloaded from the

www.erasmusactions.org website. Communication will be through Google, with emails originating from

NSFB2016@gmail.com. Every participant will be required to providea private email at Google (gmail) that will be

checked daily for ease of communication and access to the Google drive documents.

Course Description
Marketing provides exposure to situations students will likely encounter professionally. It establishes a forum where students

apply and refine skills that can be applied to a work environment in the field of marketing. The underlying premise of this

course is that successful professional practice requires an integration of theories and skills in the application of strategies

and decisions. This course is structured around applicable case studies and market research. An opportunity to present

entries to real-world marketing competitions and respond to requests from local companies for marketing material forms

a core component of the course.Upon completion of the course, students will have developed an electronic portfolio that

showcases their work. This will become theirs to bring with them during their job searches after graduating from the

National School of Finance and Business.

Student performance is evaluated by reference to the following criteria:
* Development of a concise, professional, and clearly documented electronic portfolio they will be able to utilize in future

career and employment searches;
* Skill in identifying relevant information of presented situations requiring marketing activities, devising strategies for

addressing these situations, and assessing the likely consequences of proposed strategies and decisions;

* Skill in analyzing and evaluating market research in the fields identified for the course;
* Participation in design contest for real-world customers;
* Professional visits to enterprises engaged in marketing, market research and design.

Course Modules

Marketing 101 - Marketing consists of all the activities that contribute to building ongoing, profitable relationships with

customers to grow a business or organization. It includes processes of creating, distributing, promoting and pricing goods,

services and ideas to facilitate satisfying customers and developing/maintaining favorable relationships with stakeholders.

The traditional goal of marketing is to bring about healthy sales through advertising, brand development and other activities.

A more long-term goal is to become increasingly useful or valuable to a growing number of customers so as to ensure future

success. A marketing program is a right mix of products or services, pricing, promotions, branding, sales and distribution that

will produce immediate sales and also help the business grow over time, as evidenced by profitable sales and enough demand

to allow growth at a comfortable rate.

The Marketing Professional – Laying the groundwork for students to refine skills to seek employment in the field of marketing.

An electronic portfolio (e-portfolio) demonstrates a person’s understanding and competency in the field of marketing when

viewed by a potential employer. Students will create an electronic portfolio during the course that will become a permanent

tool in their repertoire of resources for their job search in the field of marketing. Coursework includes:

     1. Developing an electronic portfolio
     2. How to market skills in a job search – selling skills that will benefit an employer with the proper resume
     3. Participation in social media platforms, especially LinkedIn
     4. Europass

Sectors of Focus – We have selected five sectors from which we will be taking case studies for the students to conduct market

research, in which they will focus their creative work contained in the electronic portfolio. Professional visits will be organized

from two of the five sectors. Those sectors are:
1. Sports: Preparing future sports marketers; sports meets marketing and understanding the environment; segmenting

audiences for sports; planning, creating and telling the brand story; leveraging sports brands through sponsorship-linked

marketing.

2. International Marketing: How culture and language are evolving in the environment of new communication technologies,

innovations in carbon fuel reductions including alternative energy and their marketing needs, international marketing channels

and developing products and services for consumers and for business, the country notebook – case studies on products,

merchandise and services.

3. Tourism: Subsectors include attractions and themed venues; hospitality, exotic and luxury vacation market; ecotourism;

railroad and bus transits; MICE (meetings, incentives, conferences and exhibitions) and various forms of business tourism related

to groups of business individuals;
4. Public Sector and/or Governments: City marketing (related to city branding) in promoting a city in order to encourage

tourism, attract inward migration of residents, or enable business relocation; patrimonial heritage; the role of the public sector

in tourism development.
5. Agriculture and Food/Wine Products: From farm to table marketing; cultural heritage festival marketing; preparing for a

career in food marketing; food producers need to understand the changing nature of the marketing system which will influence

sales, price and income; consumer marketing.

Students will work in teams throughout the course, two to each sector, when conducting market research, stakeholder analysis

and creative materials for the customer product competition, where each student will suggest a response to promote a real-world

product or service. Full participation is required of all students, ESPECIALLY SINCE THERE ARE MANY GROUP PROJECTS WHICH

WILL COUNT ON THE PARTICIPATION OF EVERYONE, and it is expected that all students come to class and attend the professional

visits ON TIME. If you are sick, you must come to class and our Beneficiaries Welfare Officer will accompany you to a clinic or hospital.

ABSENCES AND TARDINESS WILL NOT BE TOLERATED AND THERE WILL BE CONSEQUENCES FOR ANY STUDENT VIOLATING THIS

REQUIREMENT. You are not in Barcelona on vacation - you are here to learn, and there will be plenty of timeduring the weekends

to explore and discover Barcelona and all its offerings.

For individual projects, participants will concentrate their market research on one entity in Bulgaria from any of the five sectors

(any sports team, any sector requiring international marketing activity, tourism, the public sector, or agriculture) to undertake a

market research projectregarding that entity as a "client". Simultaneously, market research will be performed on an entity in

Spain with similar characteristics to be informed of their repertoire of marketing activities. Students will examine different

components of a marketing plan, including analyzing a real-world example.

Product Design Competition - We have several real-worl projects from actual clients that require marketing material, and the

students will be able to choose one or all to submit their design and add content to their portfolio. Additionally, we have

arranged a class project that will become a single entry to the Trieste Contemporanea competition from the National School

of Finance and Business.

Course Delivery
This course is delivered via asynchronous online systems and tools, synchronous instruction, seminar-format training workshops,

and professional visits. ENGLISH IS THE LANGUAGE OF THIS COURSE. An interpreter will accompany the group on their professional

visits to translate from Spanish or Catalan to English. It is expected that the group assign one of its members with high-level proficiency

in English to translate for the group.

The course is structured around various modules found within the Modules section. The overview page for each module describes all

expectations and activities associated with that module. Be sure to read this overview because it may describe readings that are not

found elsewhere.

Course Assignments
This section provides a brief overview of assignments associated with the course.

Participation. Because of the asynchronous nature of preparation prior to the mobility, active individual and group participation is

essential. Each participant must come prepared for the mobiity by making every effort to be proactive in posting, reading, and collaborating

if they wish to do well in the course. The success of the course for the entire group rests on the engagement and participation of all its

members, so please let us know if you experience difficulties in completing the assignments.

Profile introductions. During this course you will create your profile to be shared with the group. Introduce yourself, include a recent,

picture of yourself as well as a long-term email address that will be associated with your professional work.

Electronic portfolio. You will continue developing an electronic portfolio (eportfolio) to demonstrate the learning taking place during

this course, as well as the skills acquired during the coursework and the mobility to Barcelona. This eportfolio is personalised to each

participant's needs and will become part of the Europass credentialing.

Cultural Programme. The group will visit the Poble Espanyol as the cultural component of the project.

Personal and Program Evaluation. Each particpant is expected to write a paper, in English, Spanish or Catalan, reflecting on your

ability to attain personal goals during the program. You will also reflect on strengths and limitations of the program. It is suggested each

participant keep a dairy of daily activity to facilitate the writing of the programme evaluation.

Global Skills Network training built upon a strong foundation of integrity, respect and trust. The instructor may make changes to the

syllabus and course schedule as the course proceeds. These changes will be announced via email, so please check your email regularly.

All emails will be originated from NSFB Barcelona <nsfbmarketing2016@gmail.com>